About ITC-2024

Herewith you will find all the useful information about ITC-2024 :

And here you will find the most recent agenda of the ITC-2024 conference in Dubai.

1.    About MATRIZ Official

Founded in September 2022, MATRIZ Official leads the global dissemination of TRIZ, aiming to benefit humanity and advance the methodology. Additionally, we are committed to ongoing innovation, particularly focusing on newcomers to TRIZ and those, including children, seeking to enhance their TRIZ skills.

2.    Overview & about ITC-2024

Building on the success of ITC-2023 in Graz, Austria, MATRIZ Official will host ITC-2024 in Dubai for four days in mid-October 2024. This event places unprecedented emphasis on engaging new TRIZ practitioners, setting it apart from all previous conferences.

3.    Objective and highlights of ITC-2024

The primary goal of ITC-2024 is to catalyze the TRIZ journey for a broad range of participants, demonstrating TRIZ's formidable ability to tackle challenging issues across various sectors, including industry, service domains, and academia.

Preceding the main event in Dubai, an exclusive MATRIZ Official Level 1 online course will be available five weeks in advance for those new to TRIZ or seeking certification, taught by esteemed TRIZ Masters. This preparatory course is a benefit for those registered for the entire conference.

During the inaugural day of the on-site event, participants will engage in two comprehensive tutorials.

On the following two days, industry leaders from across the globe will present case studies, illustrating the efficacy of TRIZ in overcoming complex challenges.

The fourth day will culminate in an innovative five-hour and a half 'miniTRIZathon,' where teams, mentored by expert TRIZ facilitators and an AI system, will compete to devise solutions for a real-world industrial challenge presented by a partnering company.

4.    TRIZ Methodology Forum (TMF-2024)

Alongside the ITC conference, MATRIZ Official announced the inaugural TRIZ Methodology Forum (TMF) in 2024, focusing exclusively on the advancement of TRIZ methodology. This forum will take place online, spanning three consecutive days, with four hours of content each day. Days one and two are set to feature a series of presentations on the progress of TRIZ methodology. On the final day, those vying for the title of TRIZ Master will present their theses, showcasing either their innovative contributions to the TRIZ methodology, their notable accomplishments in applying TRIZ to real-world problem-solving, or their significant achievements in the field of TRIZ education.

5.    Why to attend ITC-2024

ITC-2024 caters especially to individuals who are either completely new or relatively new to TRIZ, providing them with the chance to earn a MATRIZ Official Level 1 certification. This can mark the beginning of their TRIZ journey, potentially transforming their career. Attendees will gain insights into diverse TRIZ success stories.

For presenters, ITC-2024 offers a platform to highlight their TRIZ achievements.

For all participants, it’s an unparalleled opportunity to network, exchange ideas, and cultivate potential partnerships.

6.    Benefits, learnings and key take-aways of ITC-2024

Attendees, whether they are novices or somewhat familiar with TRIZ, will master fundamental TRIZ techniques applicable to their professional roles. They will emerge with a solid grasp of TRIZ's effectiveness and versatility. Additionally, they will explore the latest and most impactful TRIZ applications, learning from case studies of leading global companies.

7.    Industries who should attend ITC-2024

ITC-2024 offers valuable insights for a wide array of industries seeking to harness the power of TRIZ for innovation and problem-solving. Representatives from sectors such as oil, gas, energy, automotive, aerospace, FMCG, consumer electronics, business services, IT, telecommunications, healthcare, AI & ML, and IoT will find the conference particularly beneficial.

MATRIZ Official Level 1 online course

September 9 to September 19, 2024

For the first time MATRIZ Official will organize a Level 1 course as a part of the ITC-2024. This course will be given by world renowned TRIZ Masters & professionals in an online / virtual mode. The dates for the course would be from September 9 to September 19, 2024.

The objective of this course is to radically improve innovation effectiveness of the participants.

The workshop agenda is structured to create a balanced combination of theoretical knowledge about selected analytical and problem-solving tools and practical skills sufficient for effective application of these tools. For this purpose, the workshop includes lectures and hands-on practice using GEN-TRIZ proprietary software “Innovation Navigator”.

As a result of the workshop participants will undergo a test on the last day of the course, in order to get the Level 1 certificate of TRIZ practitioner from The International TRIZ Official Association (MATRIZ Official)

Topics covered in this 32 hours course

  • Methods for activating creative thinking and generating ideas.
  • Foundations of TRIZ.
  • TRIZ basic definitions: an engineering (technical) system, product, tool, function, ideality, ideal final result, inventive situation, inventive problem, etc.
  • System Operator & Function Analysis for products.
  • Trimming for products.
  • Basics of Cause Effect Chain Analysis analysis (or Root-Conflict Analysis).
  • Resources and resource analysis.
  • Engineering (technical) contradictions.
  • Altshuller’s (or later) matrix for the elimination of engineering (technical) contradictions.
  • Physical contradictions & Elimination of physical contradictions.

Competence Developed

  • An understanding of the essence and fundamental notions of TRIZ and FA.
  • The ability to find subsystems and super - systems of specified objects.
  • The ability to formulate the main function of specified products
  • The ability to build function models for products
  • The ability to formulate trimming conditions for a product’s components.
  • The ability to build a cause - effect chain of disadvantages.
  • The ability to formulate engineering contradictions
  • The ability to work with Altshuller’s matrix for the Elimination of engineering contradiction
  • The ability to formulate and resolve physical contradictions

Format of Course Delivery

  • The course is delivered online using a combination of lecture materials and interactive facilitated hands-on practice
  • Participants will analyze and attempt to solve a given problem (in Groups) using GEN TRIZ’s “Innovation Navigator” software
  • Trainees work individually (from home)
  • Trainers provides lectures via Teams, Zoom, WebEx or other platform (multiple connections, shared screen)
  • During hands-on practice the trainer disconnects and stays in standby mode. Project leaders share screens with their team members. As necessary, they contact the trainer and ask him questions, sharing a screen with him
  • Trainees complete the test on the last day of the workshop
  • During report-out on the last day of the workshop project leaders share the screen with the trainer and other trainees sequentially

About Innovation Navigator

  • GEN TRIZ proprietary software Innovation Navigator (IN) supports all stages of innovation projects: analysis of products and processes, problem identification, and problem solving.
  • Analytical part of IN includes the following modules:
    • S-Curve Analysis
    • Function Analysis for products
    • Function Analysis for processes
    • Cause-Effect Chain Analysis
    • Trimming for products
    • Trimming for processes
    • Feature Transfer
  • The problem-solving part of IN includes the following modules:
    • Resolving of Engineering Contradictions
    • Resolving of Physical Contradictions
    • Application of Standard Inventive Solutions
  • IN proved its efficiency as an innovation tool for technical managers, engineers and researchers in applied sciences. Among Innovation Navigator software users are companies like General Electric, Procter & Gamble, Siemens, General Motors, Wrigley, Ingersoll-Rand, etc.
  • Innovation navigator is not supported on MAC systems currently.

Who can attend the Level 1 Course

Any individual, who is a graduate & has a desire to enhance his. her creativity skills is eligible to attend the Level 1 course.

Registration & Enrollment for the Course

Please refer the registration page of the document for more details.For any query of Bulk corporate nominations, please reach out to us on office@matriz-official.net or Info@trizasia.com

TRIZ Methodology Forum TMF-2024

September 19 to September 21, 2024


In conjunction with the ITC conference, MATRIZ Official is pleased to introduce the inaugural TRIZ Methodology Forum (TMF) for 2024, exclusively dedicated to advancing the TRIZ methodology.

This virtual forum will span three consecutive days, featuring four hours of content daily. The first two days will host a series of presentations focusing on the evolution of TRIZ methodology. The TMF event will revolve around a critical theme in TRIZ development.

Each presenter will have a one-hour slot, with 40 minutes designated for the presentation and 20 minutes for a professional discussion (Q&A) session.

On the concluding day, participants competing for the title of TRIZ Master will present their theses, showcasing their innovative contributions to TRIZ methodology, practical achievements in applying TRIZ to real-world problem-solving, or significant contributions to TRIZ education.

Objective of TMF-2024

The primary aim of TMF-2024 is to drive further development in the TRIZ methodology by addressing its most pressing gaps. By achieving this goal, we seek to enhance the practical application of TRIZ, refine TRIZ training programs, and foster greater acceptance of TRIZ within individual, corporate, and academic spheres.

Topics of TMF-2024

The 2024 Forum's central theme is "Strategies for Identifying the Right Innovation Targets". Sub-topics include:

  • Identifying unmet market needs.
  • Discovering Main Parameters of Value.
  • Identifying the unmet personal needs of decision-makers.

Who Can Attend TMF-2024

TMF is a professional event with three categories of participants:

  • TRIZ professionals, especially those who are prominent developers in the specified TMF topic area, will receive personal invitations.
  • Winners of a separate competition, to be announced later. Applicants will submit their TRIZ development abstracts, and the TMF organizers will select two winners to present their papers and participate in professional discussions at the Forum.
  • The Forum warmly welcomes all interested attendees. If time permits, some listeners may also participate in the discussions.

Registration & Enrollment for the TMF 2024

Please refer the registration page of the document for more details.

For any query of Bulk corporate nominations, please reach out to us on office@matriz-official.net or Info@trizasia.com

International TRIZ Conference ( ITC ) 2024

October 14 to October 17, 2024

As mentioned earlier in this document, the ITC-2024 will emphasize on sensitizing & engaging new TRIZ practitioners / professionals keen to know more about TRIZ. Keeping this in mind the ITC-2024, keynotes & presentations would help us dive in the ocean of knowledge of TRIZ.

Following would be the topic of discussion at the ITC-2024

Day 1 – Tutorials

8:30am to 9:30am


9:30am to 11am

Tutorial 1


11am to 11:30am

Networking Break

11:30am to 13:00

Turorial 1 ( continued )


13:00 to 14:00


14:00 to 15:30

Tutorial 2


15:30 to 16:00

Networkimg Break

16:00 to 17:30

Tutorial 2 ( continued )



Day 2 – Main Conference

8:00am to 8:45am


8:45am to 9:00am

Welcome by the MATRIZ Official President

9:00am to 9:40am

Keynote presentation 1

9:40am to 10:30am

Panel discussion ( 1 platinum sponsor Speaker )




10:30 to 11:00

Networking break



11:00 to 11:25

Presentation 1

11:25 to 11:50

Presentation 2

11:50 to 12:15

Presentation 3

12:15 to 12:40

Presentation 4

12:40 to 13:05

Presentation 5

13:05 to 14:00

Networking Lunch

14:00 to 14:25

Presentation 6

14:25 to 14:50

Presentation 7

14:50 to 15:20

Networking break

15:20 to 15:45

Presentation 8

15:45 to 16:25

Keynote presentation 2


END of DAY 2

16:45 to 19:30

Dubai Short Tour ( TBD )

20:00 to 22:00

Gala Dinner (non-alcoholic)


Day 3 – Main Conference

8am to 8:30am


8:30am to 9:10

Keynote presentation 3

9:10 to 9:40

Sponsor presentation  - Platinum Sponsor

9:40 to 10:30

Panel Discussion ( 1 sponsor Speaker )

10:30 to 10:45

Networking Break



10:45 to 11:10

Presentation 9

11:10 to 11:35

Presentation 10

11:35 to 12:00

Presentation 11

12:00 to 12:25

Presentation 12

12:25 to 12:50

Presentation 13

12:50 to 13:10

Sponsor presentation - Gold Sponsor

13:10 to 14:05

Networking Lunch

14:05 to 14:30

Presentation 14

14:30 to 14:55

Presentation 15

14:55 to 15:25

Networking Break

15:25 to 15:50

Keynote presentation 4

16:00 to 16:20

Sponsor Presentation - Gold Sponsor

16:45 to 20:00

Dubai shorttour ( TBD )

20:00 to 22:00

Mocktail party


Day 4 – miniTRIZathon

TRIZ (Theory of Inventive Problem Solving) is a powerful methodology for generating creative solutions. miniTRIZathon leverages this approach to deliver impactful results in a short timeframe.

Imagine tackling a real-world industry problem in two separate rooms, each guided by a TRIZ Master. By leveraging TRIZ tools, teams will develop feasible solutions and gain hands-on experience with this innovative problem-solving technique.

Here's what you'll gain from attending miniTRIZathon:

Understand the principles of TRIZ and how to apply them to real-world challenges.
Solve a complex industry problem in a collaborative and fast-paced environment.
Develop innovative and feasible solutions using a structured approach.
Witness the effectiveness of TRIZ in generating impactful solutions.

Ready to unlock the power of TRIZ? Join the miniTRIZathon. Participate in solving 1 real problem from the industry. In 2 separate rooms, under the mentorship of 2 TRIZ Masters, and experience innovation reimagined!


ITC-2024, this year has got multiple options for registering. You may chose based on your interest and category you belong to:

Option 1

If you are a Presenter

The investment for you to attend the ITC-2024 excluding the LEVEL 1 workshop, would be 550 €, inclusive of all applicable taxes.

Option 2

If you are only an attendee & not presenting at ITC 2024

The investment for you to attend the ITC 2024 including the LEVEL 1 workshop would be 1450 €, inclusive of all applicable taxes. The fees also include the MATRIZ Official Level 1 certification

Option 3

If you are only an attendee & not presenting at ITC 2024

The investment for you to attend the ITC 2024 excluding the LEVEL 1 workshop would be 950 € inclusive of all applicable taxes.

Option 4

If you are an only attendee and wish to attend only the TRIZ Level 1 workshop (online).

The investment for you to attend the workshop would be €1200, inclusive of all applicable taxes. The fees also include the MATRIZ Official Level 1 certification.

Please note that, the fees mentioned above does not include any travel & accommodation. The participant is requested to make his or her own arrangements.

Visa Invitation Letter

ITC-2024, is being conducted in Dubai, hosted by TRIZ Association of Asia.

The local support partner for us in Dubai is Eurogate Consultancy.

For Visa Invitation letters you may please write on salman@eurogateconsultancy.com with a copy of the mail sent to office@matriz-official.net & info@trizasia.com

Hotels in the Vicinity for Making Stay Arrangements

We have negotiated special rates for stay, if you choose to stay in the same hotel where we have the ITC-2024, organized. You may quote registration code XXX (to be published later) for availing the discounted rates while booking.

In case you choose to stay in some other hotel, we have the following hotels in the vicinity of our chosen venue for the ITC-2024.

You may reach out to these hotels for your stay and make your own arrangements.

For more assistance you may write us on salman@eurogateconsultancy.com with a copy of the mail sent to office@matriz-official.net & info@trizasia.com